SEO Content Optimization

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SEO” refers to search engine optimization or the process of optimizing a website so that people can easily find it via search engines like Google. By “content,” we mean any information that lives on the web and can be consumed on the web (more on the various types of content below).

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Description

This guide will be an introduction to and overview of search engine optimization (SEO), a hugely important tactic for driving traffic to your site.

In this guide you’ll learn:

  1. What is SEO & Why is it Important?
  2. SEO Keyword Research & Keyword Targeting Best Practices
  3. On-Page Optimization Best Practices

Let’s get started!

1. What is SEO & Why is it Important?

Search engine optimization is the process of optimizing web pages and their content to be easily discoverable by users searching for terms relevant to your website. The term SEO also describes the process of making web pages easier for search engine indexing software, known as “crawlers,” to find, scan, and index your site.

While the concept of SEO is relatively straightforward, many newcomers to SEO still have questions about the specifics, such as:

  • How do you “optimize” for your site or your company’s site for search engines?
  • How do you know how much time to spend on SEO?
  • How can you differentiate “good” SEO advice from “bad” or harmful SEO advice?

Perhaps the most important aspect of search engine optimization is how you can actually leverage SEO to help drive more relevant traffic, leads, and sales for your business.

Why Should You Care About SEO?

Billions of searches are conducted online every single day. This means an immense amount of specific, high-intent traffic.

Many people search for specific products and services with the intent to pay for these things. These searches are known to have commercial intent, meaning they are clearly indicating with their search that they want to buy something you offer.

Additional information

SEO Content

100 Words, 1500 Words, 2500 Words, 500 Words

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